ACCELERATE AWARENESS AMONG HIGH-VALUE PROSPECTS

Through web tracking, data analytics, syndicated research and primary research, we help identify who your high-value targets are and the communication channels that reach them most effectively.
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Employ a targeted and cost efficient media plan

We sort through the multitude of media options and evaluate the effectiveness and cost efficiency of each. These options typically include:  

• Traditional broadcast, print and outdoor media
• Digital media advertising
• Paid search
• Email
• Direct mail
• Publicity
• Social media

Our media planning tools and negotiation skills significantly increases reach and frequency per media dollar. (Which is why we're very comfortable tying our compensation for media planning service to the efficiency of our media buys.) 

We provide post buy analysis and hold media vendors accountable to deliver the full media schedule purchased. (In our experience, the added value gained from such careful scrutiny more than pays for our media planning and buying services).

Accelerate awareness by communicating the right message in a way that is emotionally engaging, relevant and memorable.

Richter7 employs a distinctive message development process that identifies the brand messages that most influence the purchasing choices made by customers and prospects. Our process is centered on identifying emotional relevance. 

The “infotainment” style of our work engages people in the ad, generates positive emotional connections to our client’s brand and produces greater awareness per media impression. In other words, we do ads that capture the spotlight. (The strength of Richter7’s creative product is attested to by the bevy of advertising industry awards it receives every year.)

Broaden awareness through news media publicity and social networks.

Getting editorial coverage within news and entertainment media is typically a cost effective way to increase exposure and build the brand's credibility. This is particularly true when the publicity messages are consistent with the paid media messaging and integrated with social media initiatives. This strategic bundling of communication tactics is one of the keys to accelerating brand awareness.