Blog

It seems success does not guarantee common sense. In fact, those who are “successful” are the very ones who continue to step in a pile that makes headline news for a day, a week or longer. (Can you say Carnival Cruises?) My job: 1. Keep clients out of hot water. 2. Get them out when they fall in. Solution? Transparency. Honesty. Timeliness. And about 7 other tried-and-true steps of courage.

This week Richter7 won the Silverpop Agency “Up and Comer” award as part of the Agency of the Year awards. One of only two awards given, the “Up and Comer” award is presented to an agency Silverpop feels is positioned for explosive growth and innovation in email and marketing automation.

There can be real power in using sports and event sponsorships as part of integrated contact strategies. Whenever you are looking at sponsorships you have to understand a few key things to get the most out of these dollars.

The digital landscape is always changing at a rapid pace. Hold on folks, Facebook is looking to become King and just may have the data, user pool and ways for marketers to mix for success.

Dave Newbold, our President and Executive Creative Director, was selected as one of nine judges nationwide to participate in the judging of the prestigious Communication Arts 2012 Advertising Annual. CA, as it is more commonly known in the ad industry, receives thousands of entries from ad agencies large and small around the world. The challenge is culling out the “best of the best” digital and traditional ads over a four-day judging process...

Richter7's AdBowl is the longest running party in the country, with this year being our 17th year rating the Super Bowl ads! 2012 featured some dancing, cheering and lots and lots of booing, with not a lot of love for many of the advertisers (even the perennial favorites).

Last week our chief digital officer, Craig Aramaki, was invited to be on the AAF Utah digital panel along with Jason Bangerter from Struck/Axiom, David Nibley of Rain, Ian Barkley from Transcontinental Interactive and Shawn Butler from Saxton Horne. Insights and opinions shared by the gentlemen covered everything from the future of social media to email marketing and even general disdain for the QR code.

Consider the last speech, college lecture, Sunday School lesson, or family reunion you attended. What do you remember of what was said – when you weren’t dozing? If you remember anything at all, I’m betting it was a story.

And by “freshness”, of course we mean Google’s new Freshness algorithm that favors frequently updated content in the search results delivered to you.

Last year, the President and CEO of Procter & Gamble, Robert McDonald, spoke in Salt Lake City. He’s a U of U alumnus, by the way. Several things he said stood out to me, and I thought you may find them of value.

Mark Tutssel, Leo Burnett’s global CCO and a Cannes festival judge, remarked in an ADWEEK article last year that despite the occasional exception, Cannes advertising winners tend to be solid business successes.

At Richter7, we love the opportunity to be In The Know with all fun upcoming events our clients are working on. One exciting new restaurant in Utah to keep on the radar is BRIO Tuscan Grille, a classy Italian restaurant opening at Fashion Place Mall next to Nordstrom this Monday.

Business-to-business (B2B) marketers are optimizing how they market to potential customers on the web. B2B strategies and marketing tools are being used to engage buyers more effectively, increasing the flow of qualified leads through the sales funnel.

Several months ago I attended a conference in San Diego where the focus was on the rise of integration — specifically, integrating your traditional and digital marketing techniques through strategic collaboration and communication. A huge emphasis was placed on spreading dollars across channels and how in order to achieve the greatest impact and see the strongest return-on-investment, we need to ensure that we are taking advantage of cost-effective online tactics and integrating those with proven traditional methods like TV and print.

Some people only dream of having casual days at work, days when you can wear shorts and sandals and nobody will care. Well, for us here at Richter7, this is the reality for the next month. A week ago today, we launched our fourth annual “No Pants” policy with ice cream, clothing donations and a special dance number by the Richter7 partners.

Incendio!

“Harry Potter and The Deathly Hallows – Part 2,” hits theaters across the country today. The world premiere, which happened last week, had Potter enthusiasts lining Trafalgar Square for over 24 hours just to get a glimpse of the movie stars. Here at the agency, we wanted in on the Harry Potter craze.

A great compliment came as Richter7 was awarded three national ADDY awards for the Apple Beer campaign this year. We were fortunate to win one gold and two silver awards.

Forget about deciphering the future, or trying to envision what new technology or digital tools will appear next. Pause from that frustrating pursuit for five minutes while we peer into advertising’s distant past, in order to re-discover what the future will require – no matter what quirky Facebook rip-off or magical mobile app surfaces next week.

Part of our job as advertisers is to the get the right message or image in front of the right audience at the right time. Our job is to create the elevator moments, and in those moments, make it memorable.

Here at the agency, most of us are fans of all things Apple. iPads, iPhones, you name it, someone has it and everyone is talking about it. The latest from Monday’s Apple Worldwide Developer’s Conference is the new syncing service for music, photos and files called iCloud.