R7 BLOG

Richter7, a Salt Lake City-based advertising and online marketing agency, hired Brandon Thomson as a marketing analyst. Prior to Richter7, Thomson was a research analyst at Edelman Intelligence. He led a team of four analysts to research, analyze and measure public relations campaigns, communications strategies, marketing efforts and crises. His work focused mainly on specific sectors, [...]

Branding Is Essential.

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November 18th, 2016
In college, I remember once sitting on a couch, watching Sports Center with a buddy of mine when an advertisement for Pizza Hut came on. Pizza Hut was the first real client I ever got to work on as a student, so I was curious to see what they put out. There was nothing inherently wrong [...]

Thinking Inside the Box

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November 11th, 2016
A few weeks ago I sat through a lecture with a marketing executive who was trying to teach an audience of creative people how to “think outside the box.” Truth be told, I secretly cringe when I hear those four words. Experience has taught me, that despite popular opinion, creativity does in fact love constraint.
Richter7 Dominates ADDY Awards for 13th Time SALT LAKE CITY — Richter7 dominated the Utah ADDY awards competition, winning 15 awards, the most of any company at this year’s ceremony, sponsored by American Advertising Federation. This year marks the 13th time in the previous 15 years that Richter7 has received the top honors at the ADDY [...]

JUDGING OTHERS

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May 28th, 2015
Is it fair to judge others?  Generally not.  However, Dave Newbold, our previous president and current Executive Creative Director, was asked to do just that for the American Advertising Federation’s Northwest District ADDY Awards in late April.  Technically, he was judging advertising, not people – thankfully. The work he was judging included the recent ADDY winners [...]
I’ve collected quotations, thoughts, inspirational tidbits on the topic of advertising for almost four decades, even though I’m only 29. I have multiple, hanging file folders filled with pages extracted from ADWEEK, Ad Age, Communication Arts, Fast Company, Inc, The Wall Street Journal, Creativity, Graphis and other publications over the years.  Shhh, don’t tell my previous [...]
Corporate America is filled with articulate CEOs, presidents and all sorts of executives, but when lights, cameras and microphones go live, they often freeze. In my 30+ in the business, I’ve seen it countless times — from executive interviews in Los Angeles to clients on national TV from New York. The cure? Effective media training by those [...]
In the book Visual Literacy by Richard Wilde, there’s an exercise that I have had our creative department – and other groups (including a group of Boy Scouts recently) – try to tackle. I hand everyone an identical page with five rows of six circles. The challenge? In three minutes, turn as many of the [...]
Advertising Federation Honors Richter7’s President for Lifetime Achievement The American Advertising Federation Utah honored Richter7 President Dave Newbold with its prestigious 2014 Silver Medal Award this past week. The highest honor the advertising profession can award to a member, the Silver Medal recognizes a lifetime of achievement in the advertising field and in the community. “We are honored [...]
Salt Lake City, Feb. 12, 2014— Richter7  received more awards at this year’s Utah ADDY Awards than any other agency for the ninth time in 11 years. Richter7 was awarded 10 gold and 7 silver ADDY awards in total. Nearly 450 entries were submitted this year from 40 firms, plus several colleges and universities. “We are always [...]