R7 BLOG

In the book Visual Literacy by Richard Wilde, there’s an exercise that I have had our creative department – and other groups (including a group of Boy Scouts recently) – try to tackle. I hand everyone an identical page with five rows of six circles. The challenge? In three minutes, turn as many of the [...]
Advertising Federation Honors Richter7’s President for Lifetime Achievement The American Advertising Federation Utah honored Richter7 President Dave Newbold with its prestigious 2014 Silver Medal Award this past week. The highest honor the advertising profession can award to a member, the Silver Medal recognizes a lifetime of achievement in the advertising field and in the community. “We are honored [...]
Salt Lake City, Feb. 12, 2014— Richter7  received more awards at this year’s Utah ADDY Awards than any other agency for the ninth time in 11 years. Richter7 was awarded 10 gold and 7 silver ADDY awards in total. Nearly 450 entries were submitted this year from 40 firms, plus several colleges and universities. “We are always [...]
Last night Richter7 welcomed in a crowd of cold, and a little wet, AAF Utah members on the 2nd Annual Studio Crawl. To answer some of the rumors, yes, our conference table does look like a deconstructed robot. And, no, the robot is non-functioning…we think. Jeremy Wold, Director of Digital Services, couldn’t help but show [...]
Here’s what we’re seeking: an Account Manager with an abundance of strategic planning ability, strong written/verbal presentation skills, branding expertise, social media smarts, two to five years of agency account experience and the savvy to orchestrate integrated advertising campaigns. So what’s in it for you? A first-class work environment at a nationally recognized ad agency, appreciative clients, a [...]
Richter7 is looking for an ambitious, bright, hard working, and eager-to-learn Client Services Intern who’s interested in taking their first step into the world of advertising!  You will be working with Account Managers and Supervisors, supporting them in multiple ways, ranging from writing briefs to download our creative and media teams to the Q/A of [...]
My goal has always been to be the dumbest person in the room. I’m really good at it. But it’s an intimidating circumstance, needless to say. Sometimes even embarrassing.  There’s such a flow of knowledge in today’s digital world, I can’t keep up. The hose is down my throat and the faucet is on full [...]
Having started my career 30 years ago in L.A., I’ve been amazed to see more and more companies getting into hot water instead of getting out of trouble. It’s not only companies, though, it’s politicians, executives, sports figures, celebrities and more. It seems success does not guarantee common sense. In fact, those who are “successful” [...]
This week Richter7 won the Silverpop Agency “Up and Comer” award as part of the Agency of the Year awards. One of only two awards given, the “Up and Comer” award is presented to an agency Silverpop feels is positioned for explosive growth and innovation in email and marketing automation. “Over the past two years, we’ve [...]
There can be real power in using sports and event sponsorships as part of integrated contact strategies.  Whenever you are looking at sponsorships you have to understand a few key things to get the most out of these dollars. First, you have to take your personal passions out of the mix.  You have to avoid the [...]