Advertising

I’ve collected quotations, thoughts, inspirational tidbits on the topic of advertising for almost four decades, even though I’m only 29.
I have multiple, hanging file folders filled with pages extracted from ADWEEK, Ad Age, Communication Arts, Fast Company, Inc, The Wall Street Journal, Creativity, Graphis and other publications over the years.  Shhh, don’t tell my previous […]

In the book Visual Literacy by Richard Wilde, there’s an exercise that I have had our creative department – and other groups (including a group of Boy Scouts recently) – try to tackle. I hand everyone an identical page with five rows of six circles. The challenge? In three minutes, turn as many of the […]

Consider the last speech, college lecture, Sunday School lesson, or family reunion you attended.  What do you remember of what was said – when you weren’t dozing?
If you remember anything at all, I’m betting it was a story.  No big surprise.  Stories are more entertaining, informative and memorable than facts, figures and philosophical diatribes.  Anybody […]

At Richter7, we love the opportunity to be In The Know with all fun upcoming events our clients are working on.
One exciting new restaurant in Utah to keep on the radar is BRIO Tuscan Grille, a classy Italian restaurant opening at Fashion Place Mall next to Nordstrom this Monday. It’s known as being “upscale affordable” […]

What a great reminder of the caliber of coworkers I’m surrounded by here at the agency. A great compliment came as Richter7 was awarded three national ADDY awards for the Apple Beer campaign this year. We were fortunate to win one gold and two silver awards, which is wonderful, considering thousands of entries were made […]

Last night was the 2011 ADDY Gala, showcasing the best advertising of 2010. As usual, we were thrilled to see some of the incredible work coming out of Utah. We have some really impressive creative minds at work in our state.
Richter7 was lucky enough to take home more awards than any other agency this year […]

Today we kicked off our 16th Annual Ad Bowl , complete with a live Twitter feed, a rock band performance and, most importantly, 51 Super Bowl commercials to vote on and enjoy. As our team analyzed the multi-million dollar ad campaigns originally aired during yesterday’s game, ads were voted into seven categories. This includes Most […]

Big high five to our creative team who worked on the Apple Beer campaign currently being featured in ‘Exhibit’ on the Communication Arts website. (And on the homepage today!)
“Based on a 100-year-old German recipe, Apple Beer was first bottled in the United States in the 1960s. Although the unique soft drink has grown […]

We’ve had some exciting new additions and promotions within the Richter7 team over the last few weeks and wanted to introduce you to our newest (or promoted) team members:
Amanda Sanchez
Amanda was originally hired in 2009 as PR account coordinator and was quickly promoted because of her dedication, originality and expertise. Amanda leads projects for clients […]

Much to the chagrin of ad agencies who spout the erroneous “awards don’t matter” line (generally because they’re not capable enough to win any, or too scared to try), new reports further confirm the unmistakable connection between the ringing of the cash register and award-winning advertising.
In a July 12, 2010, ADWEEK article […]