creative

In the book Visual Literacy by Richard Wilde, there’s an exercise that I have had our creative department – and other groups (including a group of Boy Scouts recently) – try to tackle. I hand everyone an identical page with five rows of six circles. The challenge? In three minutes, turn as many of the […]

At Richter7, we love the opportunity to be In The Know with all fun upcoming events our clients are working on.
One exciting new restaurant in Utah to keep on the radar is BRIO Tuscan Grille, a classy Italian restaurant opening at Fashion Place Mall next to Nordstrom this Monday. It’s known as being “upscale affordable” […]

Last night was the 2011 ADDY Gala, showcasing the best advertising of 2010. As usual, we were thrilled to see some of the incredible work coming out of Utah. We have some really impressive creative minds at work in our state.
Richter7 was lucky enough to take home more awards than any other agency this year […]

He lived in San Francisco, not New York City. He hung out with artists, philosophers and scientists, not ad people. He was an ad man, but might have been its greatest critic. He created non-traditional advertising when most people still hadn’t fully figured out the traditional kind. He inspired ad greats like Hal Riney, Jeff […]

Our social media team just launched a new application on the Park City Facebook page that allows prospective visitors to quickly learn how long it will take them to get from their destination to Park City, Utah. This application, also available onparkcityinfo.com is a simple and informative tool, but also an […]

Big high five to our creative team who worked on the Apple Beer campaign currently being featured in ‘Exhibit’ on the Communication Arts website. (And on the homepage today!)
“Based on a 100-year-old German recipe, Apple Beer was first bottled in the United States in the 1960s. Although the unique soft drink has grown […]

Richter7 Dominates 5-State District ADDY Awards
After a successful run at the local ADDY awards, we’ve gone on to bigger and better things at the district-level competition. Congrats to the Richter7 creative team!
See the following press release for more details.
Salt Lake City—Richter7 dominated this year’s five-state ADDY awards competition, winning 22 awards. The next highest Utah […]

CONGRATS to our talented team for taking home more awards at this year’s Utah ADDY Awards (for the 10th time in 12 years), than any other agency. Nice work.
More info in the press release below.
Salt Lake City, Feb. 25, 2010—Richter7, a Salt Lake City-based advertising agency, received more awards at this year’s Utah ADDY Awards […]

Leo Laporte (one of my favorite podcasters) got the creatives from Wieden + Kennedy on the air and interviewed them about the making of the now famous Old Spice commercial (which I blogged about earlier).
There was $100 riding on the question as to whether or not CG was used throughout the spot. C’mon. […]

While everyone else is sending 6×9 postcards as direct mail pieces, these guys sent media buyers a cake with a file baked into it to promote the TV show Prison Break.
As it says in our Brand Model message: creativity makes good things happen. Kudos to the team who came up with this.
Via Ads of […]