engagement

In the book Visual Literacy by Richard Wilde, there’s an exercise that I have had our creative department – and other groups (including a group of Boy Scouts recently) – try to tackle. I hand everyone an identical page with five rows of six circles. The challenge? In three minutes, turn as many of the […]

Remember in your college news-writing class when you were quizzed on all the rules in the AP Stylebook? Okay, maybe you didn’t take a news-writing class, but if you did, and you didn’t memorize the 3,000-plus entries, then you probably won’t mind hearing they’ve added a few more social media terms to the 2011 edition. […]

As the traditional ways of interacting with customers and prospects changes, no longer can we just talk TO them, now we need to talk WITH them. The importance of listening to the consumer becomes paramount and social media affords a much broader, honest, in-depth and cost effective way to really understand how your company or […]

As a former ballet dancer, having spent 18 years of my life devoting over three hours of each day and both days on weekends to the craft, I was particularly interested in Monday’s front page article in the New York Times chronicling how professional ballet dancers are utilizing Twitter to humanize the trade – “Ballet […]