marketing

I’ve collected quotations, thoughts, inspirational tidbits on the topic of advertising for almost four decades, even though I’m only 29.
I have multiple, hanging file folders filled with pages extracted from ADWEEK, Ad Age, Communication Arts, Fast Company, Inc, The Wall Street Journal, Creativity, Graphis and other publications over the years.  Shhh, don’t tell my previous […]

Corporate America is filled with articulate CEOs, presidents and all sorts of executives, but when lights, cameras and microphones go live, they often freeze.
In my 30+ in the business, I’ve seen it countless times — from executive interviews in Los Angeles to clients on national TV from New York.
The cure? Effective media training by those […]

In the book Visual Literacy by Richard Wilde, there’s an exercise that I have had our creative department – and other groups (including a group of Boy Scouts recently) – try to tackle. I hand everyone an identical page with five rows of six circles. The challenge? In three minutes, turn as many of the […]


And by “freshness”, of course we mean Google’s new Freshness algorithm that favors frequently updated content in the search results delivered to you. Amit Singhal, from Google, says that “search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re […]

Checking in From Space
“Checking-in” using platforms like Foursquare, Gowalla, Whrrl, Facebook Places, among others, is popular for many reasons, including showcasing to your social graph the cool places you are frequenting. Now, imagine checking in somewhere unheard-of. This is exactly what one astronaut has done. On Friday he unlocked the “NASA Explorer” badge and checked […]

We’ve had some exciting new additions and promotions within the Richter7 team over the last few weeks and wanted to introduce you to our newest (or promoted) team members:
Amanda Sanchez
Amanda was originally hired in 2009 as PR account coordinator and was quickly promoted because of her dedication, originality and expertise. Amanda leads projects for clients […]

The marketing industry is undergoing a dramatic transformation – from mass marketing to engagement with the individual. With the rise of new mediums, customers can share their opinions about products or services with millions of other individuals. This means that consumers are starting to trust the opinions of strangers over even the largest brands and, […]

One major step in a successful email marketing campaign is to actually get your emails delivered so they can be read. Here’s a handy list of several things to ensure your emails won’t be sent to the spam folder by email services (like Yahoo and Gmail).
Spam Complaints
Email services (Yahoo, Gmail, Hotmail, etc.) are getting more […]


One afternoon not long ago I took a moment to sit down and read the morning newspaper.  I’ve always been an afternoon newspaper guy. (Deseret News, can you hear me?)  Immediately, frustration set in — not with prognostications about the recession, but with the advertising content.
I noticed a local grocery store insert – jammed […]

It was a sub-freezing December evening in Brno, Czechoslovakia, 1938.  Inside an ornate theater, however, public opinion was about to heat up following the premier of composer Serge Prokofiev’s unexpected score for the famed ballet, Romeo and Juliet.
Although Romeo and Juliet is now regarded by many as Prokofiev’s finest work, soon after it’s unveiling, critical […]