Trends

Corporate America is filled with articulate CEOs, presidents and all sorts of executives, but when lights, cameras and microphones go live, they often freeze.
In my 30+ in the business, I’ve seen it countless times — from executive interviews in Los Angeles to clients on national TV from New York.
The cure? Effective media training by those […]

Last week our chief digital officer, Craig Aramaki, was invited to be on the AAF Utah digital panel along with Jason Bangerter from Struck/Axiom, David Nibley of Rain, Ian Barkley from Transcontinental Interactive and Shawn Butler from Saxton Horne. Insights […]


And by “freshness”, of course we mean Google’s new Freshness algorithm that favors frequently updated content in the search results delivered to you. Amit Singhal, from Google, says that “search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re […]

At Richter7, we love the opportunity to be In The Know with all fun upcoming events our clients are working on.
One exciting new restaurant in Utah to keep on the radar is BRIO Tuscan Grille, a classy Italian restaurant opening at Fashion Place Mall next to Nordstrom this Monday. It’s known as being “upscale affordable” […]

What a last couple of days it has been! From the white iPhone to a white Royal Wedding, and from President Obama’s jabs at Donald Trump to the death of Osama bin Laden, truly, this has been a week worth following. Last week, social media platforms were on fire with the Royal Wedding- everything from […]

Checking in From Space
“Checking-in” using platforms like Foursquare, Gowalla, Whrrl, Facebook Places, among others, is popular for many reasons, including showcasing to your social graph the cool places you are frequenting. Now, imagine checking in somewhere unheard-of. This is exactly what one astronaut has done. On Friday he unlocked the “NASA Explorer” badge and checked […]

Much to the chagrin of ad agencies who spout the erroneous “awards don’t matter” line (generally because they’re not capable enough to win any, or too scared to try), new reports further confirm the unmistakable connection between the ringing of the cash register and award-winning advertising.
In a July 12, 2010, ADWEEK article […]

iPhone 4’s and Vuvuzelas have been dominating the news for the past few weeks.
1. Like a swarm of killer bees, this South African instrument – previously unknown to many – dominated the news, our ears and was a popular Twitter hashtag. Articles even popped up on how to remove the Vuvuzela sound from your audio by muting […]

There’s significant chatter lately regarding how much the advertising industry is changing, how traditional agencies no longer exist, that the majority of projects have shifted into the digital realm, how everyone’s roles are more all-encompassing, all the new media offerings, and on and on and on.. I honestly don’t believe there is much argument to […]


Google has launched Buzz, a service wrapped into Gmail which allows for quick sharing of pictures, videos, status messages, etc. with your Google Friends. You can also autopost to Twitter, Picasa, Flickr and more. It includes privacy settings so you can share with the world or just your friends.
Flash your optics upon the […]