INSIGHT IS THE GREATEST STRATEGIC ADVANTAGE A BRAND CAN HAVE
Richter7 provides research services designed to answer the following question: illuminate the unknown.
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Perhaps you already know everything you need to know about designs and field research to gather critical information required to develop and grow a company's brand. We utilize both qualitative and quantitative techniques. We are particularly strong proponents of qualitative research. Richter7 has conducted research in almost every region of the country for clients both large and small.
The skill of a marksman and the accuracy of their scope don't matter, if the target is hidden in darkness. Likewise, even the brightest of marketers can miss their mark if their target is not clearly illuminated. Insight into the target audience and the dynamics surrounding their behavior is the biggest key to effective strategic planning.Here are seven critical questions Richter7 can help you answer during the strategic development process.
- How similar are the lifestyles and interests of your target audience?
- Who are your high-value prospects?
- How well do prospects understand your brand?
- How do prospects perceive your brand relative to competitors?
- Are prospects' perceptions of your brand similar to or different from your own?
- What emotional triggers lead to brand preference?
- What life, cultural or market forces ultimately motivate prospects to buy one brand versus another in your business category?