OUR STRATEGIC PLANNING SERVICES

Richter7 offers a variety of strategic planning, market research and brand development services. Following is an overview of these services:
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Brand Diagnostic:
Using quantitative research (sometimes augmented with qualitative research) we can measure the source and strength of your current brand Equity. 

Market Research:
We employ qualitative research (sometimes augmented with quantitative) to understand what motivates the choices and behavior of your target audience. 

Brand Modeling:
Think of this as an architectural rendering of what you hope your brand will represent in the minds and hearts of your target audiences. We have a well defined process for creating this that involves your senior management working with our senior management.

Brand Identity:
This ranges from the creation of a new logo to updating a previous logo, to establishing standards of use for a current logo.

Touch Point Strategy:
This identifies the various points at which customers and prospects are exposed to or come into contact with your brand. And it defines the path toward purchase (and repurchases) you want prospects to take.

Audience Profiling:
The prospects for your brand are not clones. They differ in lifestyle, interests, motivations, etc. We help divide your prospects into groups with similar profiles and identify which groups represent high value prospects. This allows you to customize your marketing tactics to each group and focus more of your dollars where there is the most opportunity.

Performance Tracking:
We can help you establish a set of key performance indicators for your marketing program and employ the processes and technologies needed to monitor them.