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		'Initial exposure to a brand can come in a variety of ways. Richter7 can help you develop a marketing strategy that utilizes some or possibly all of the communication channels listed here. Our goal at this stage is to build awareness and motivate prospects to take another step down the sales path.'
	
	,	'Initial exposure tactics should lead prospects to seek more information. The Internet is typically the hub for information dissemination but call centers and requests for printed literature are common next steps in the sales process. Our goal at this stage is to make the sale, if possible. But recognizing that the sales process my require additional prospect nurturing, we want to turn the prospect into a sales lead. Meaning, we need to get permission to contact them and/or send additional information. Richter7 is experienced in helping companies build a database of leads.'
	
	,	'Richter7 can help you develop an automated lead nurturing program to turn leads into sales and first-time buyers into repeat customers. We do this through a variety of communication tactics, some of which are shown here. Richter7 is experienced with contact databases and how to leverage them to enhance your marketing program.'
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