USING CROSS-SELLING STRATEGIES TO CONVERT NEW CUSTOMERS INTO BRAND ADVOCATES

Your opportunity as a marketer only begins once you’ve acquired a new customer
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You now have the ability to promote other products, lines and services to somebody that is now fully engaged in your brand. Cross sale opportunities are not only available to this customer, but to their friends, family and business associates.

Recognizing this, Richter7 has developed a roster of seamless, fully integrated programs to augment your internal sales efforts. These can be deployed though email, direct mail, call centers, or a combination of any of these.  Programs we develop include:

• Thank You / Welcome Messages
• Onboarding / Engagement Reminders (for those that have not used
      or activated their product or service)
• Next Most-Likely-To-Purchase segmentation
• Cross-selling or up-selling communications
• Refer A Friend initiatives
• Lifetime Value Profiles (by product or customer)