RICHTER7’S LEAD NURTURING PROGRAMS WILL HELP YOU FOCUS ON YOUR GREATEST REVENUE OPPORTUNITIES

Unless an item is purchased by impulse, most prospects will invest some amount of research and deliberation as part of their purchase cycle
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The greater the purchase price, the greater amounts of consideration given. Our Lead Nurturing programs ensure you are in front of your prospects with relevant and timely information that will help you close the deal.

Lead Scoring is one “trick up our sleeve.” This is a process used to rank one prospective buyer against another. These prospective buyers are segmented, thus allowing your management or sales team to know who to contact first.

Co-Dynamic Lead Scoring goes the extra step by comparing traditional “explicit” information (title, company, size and industry), with “implicit” behavioral information (emails opened, website visits, registrations, downloads or forms submitted) to determine the lead’s true level of interest for your offering.

Leads can be qualified and accepted by your sales team prior to any next steps.

Automated communications via post card, letters, calls or emails can then be sent with content based on a combination of the explicit and implicit data you now possess. The impact to your bottom line is profound; you’re now only sending follow up information to prospects that are the most interested, and therefore, you’ll see your close rates increase dramatically.