DIGITAL MEDIA PLANNING & BUYING

Richter7 has been active in the world of online marketing since 2001.  In that time we’ve developed a wide variety of online marketing skill sets and have been awarded “Best of State” in the online marketing category.
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Richter7 specializes in finding overlooked and underutilized online marketing opportunities. Richter7 will devise a plan and map out how to best integrate our marketing solutions with your current initiatives.

The first step to enhancing your online marketing is to analyze your current strategy. This consists of reviewing your competitor’s marketing efforts and your current paid search keywords, ad copy and metrics. During this process Richter7 will gather data from you that will help establish the following:

• Target market footprint
• Existing month-over-month and year-over-year baseline metrics, such as: Website visitor stats, Open Rates, CTR (Click-through Rate), CR (Conversion Rate), CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI, etc.
• Establishing benchmarks/KPIs (key performance indicators).  This will provide a baseline for improvement and help you position your offering against your competitors.