OVER 65 YEARS AND $100 MILLION WORTH OF PLANNING AND PURCHASING EXPERTISE.  THAT’S CALLED, “A LOT.”

Richter7’s media clout is the result of annually buying millions of dollars of media in Utah, and millions more in major markets throughout the U.S.
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The Richter7 Media Department is headed by David Martin, formerly with GM PlanWorks in Detroit where he planned and bought nearly a billion dollars worth of media on behalf of General Motors.

The department combines the ability to obtain ultracompetitive rates and value-added opportunities with powerful media research resources for all online and offline mediums.  (In fact, we estimate Richter7 has negotiated over seven million dollars of value-added media for clients over the past ten years.)

Offline Media Resources:

Kantar Media (previously TNS Media Intelligence and before that Competitive Media Reporting (CMR) and Nielsen Monitor Plus – Both provide competitive media spending and sample creative across virtually all measureable national and local media to include television, cable (spot/local cable is not available), radio, magazine, newspaper and FSIs, outdoor and online.

Claritas – Provides sales data by product category in each market/DMA. This information is used to compare local category sales to national category sales (to develop a product Category Development Index). CDI’s denote which DMAs have more than average category sales and markets are often ranked by those with the highest index.

Scarborough/The Media Audit – Provides in-depth insight into the shopping, media, lifestyle and demographics of the local consumer.  With this data we can uncover the characteristics that make a target group distinct and discover how to reach them locally.

Mediamark Research Inc. (MRI) – Provides a picture of American consumers (national and regional) who they are, what they buy and how to reach them.

Nielsen – Provides television viewing information. Provides ratings, number of people viewing the station, etc. Data is available in over 150 television markets.

Arbitron – Provider of radio listening information. Provides ratings, number of people listening to individual stations, etc.

Standard Rates and Data Services (SRDS) – Provider of media rates and data that offers coverage of traditional media such as business publications, consumer magazines, newspaper, television, direct marketing and radio as well as today’s alternative marketing opportunities such as online and out-of-home.

SQAD – Forecasts television and radio costs by sampling and comparing what advertisers are paying on a market-by-market basis. This allows projection of broadcast and cable media costs.

SmartPlus (IMS) – A media buying system designed to help buyers analyze, negotiate and buy.

MarketMate (IMS) – Powerful reporting and charting features track reach and frequency delivery for television, radio magazines, newspaper and outdoor.

Audit Bureau of Circulations – Measures magazine and newspaper circulation.

Traffic Audit Bureau – Measures outdoor traffic.

Online Media Resources:

Radiant 6 - A platform to listen, measure and engage with your customers across the entire social web.

Omniture SearchCenter - Simplifies search marketing by providing a common interface to manage search campaigns, campaign metrics integrated with web analytics and optimization across marketing programs.

Google Analytics - Web analytics solution that gives insight into website traffic and marketing effectiveness by tracking online performance metrics.

Net Nielsen At Plan - Delivers an accurate view of the behavior of online audiences.

Net Nielsen Ad Relevance – Gives insight into the marketing efforts of all online advertisers including campaign budgets, estimated impressions, creative and placement sites.