PAID SEARCH PLANNING & BUYING
Richter7 manages Paid Search Engine Marketing and Online Media Buy initiatives for multiple clients. Our first step is establishing key performance indicators (KPI) for your traffic generation initiatives.
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Paid Search Optimization: The established KPI can be applied on a campaign, ad group or keyword level. Richter7 then builds a strategically-sound keyword list that your visitors are most likely to use to search for your offering. Using Richter7’s Paid Search Optimization model, your paid search ads will stay at the position you desire, giving you increased exposure and higher click-through rates.
On a daily basis, Richter7 will use bid strategies to manage your Google, Yahoo, and MSN paid search initiatives and email you weekly reports. The weekly reports include which ad groups are hitting the predetermined KPIs. Also included is monthly testing of new ad copy as part of a consistent effort to beat the existing control ad. Richter7’s Paid Search Optimization model generates an increased return on your paid search ads.
Online Media Buy & Management: The established KPI can be applied on a media source, campaign or creative level. Richter7 tracks which media source is hitting the predetermined KPI and which media source is doing it at an acceptable cost per acquisition rate.
Richter7 realizes traffic generation is only one part of online marketing. In order to truly become successful online you must implement a “Traffic Conversion Strategy.” Richter7’s Traffic Conversion model consists of:
- Multi-variable optimization of landing pages
- Viral marketing
- Product/service launch strategies
- NPS Scoring – Measures the level of loyalty and what to improve to build loyalty
Richter7 will use a combination of best practices and data gathered from your target market to achieve the following:
- Lower your cost-per-lead
- Lower your new client acquisition cost
- Increased market advocacy for your offering
If you implement e-commerce on your site, Richter7 will be able to:
- Increase your revenue per sale
- Identify “hyper-responsive” customers for your sales team to contact