ONLINE MEDIA
Richter7 manages Online Media Buy initiatives for multiple clients. Our first step is establishing key performance indicators (KPI) for your traffic generation initiatives.
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The established KPI can be applied on a media source, campaign or creative level. Richter7 tracks which media source is hitting the predetermined KPI and which media source is doing it at an acceptable cost per acquisition rate.
Richter7 realizes traffic generation is only one part of online marketing. In order to truly become successful online, you must implement a “Traffic Conversion Strategy.” Richter7’s strategy consists of:
- Multi-variable optimization of landing pages
- Viral marketing
- Product/service launch strategies
- NPS Scoring – Measures the level of loyalty and what to improve to build loyalty
Richter7 will combine traffic conversion strategies, best practices and data gathered from your target market to achieve the following:
- Lower your cost-per-lead
- Lower your new client acquisition cost
- Increased market advocacy for your offering
If your conversions include e-commerce, Richter7 will also be able to help you:
- Increase your revenue per sale
- Identify “hyper-responsive” customers for your sales team to contact