DRIVING WEB TRAFFIC AND GENERATING LEADS WITH PAID SEARCH
Richter7 manages Paid Search Engine Marketing and Online Media Buy initiatives for multiple clients.
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Our first step is establishing key performance indicators (KPI) for your traffic generation initiatives. During this process Richter7 will gather data from you that will help establish the following:
- Target market footprint
- Existing month-over-month and year-over-year baseline metrics, such as: Website visitor stats, Open Rates, CTR (Click-through Rate), CR (Conversion Rate), CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI, etc.
- Establishing benchmarks/KPIs (key performance indicators): This will provide a baseline for improvement and help you position your offering against your competitors.
- Paid Search Optimization: The established KPI can be applied on a campaign, ad group or keyword level. Richter7 then builds a strategically-sound keyword list that your visitors are most likely to use to search for your offering. Using Richter7’s Paid Search Optimization model, your paid search ads will stay at the position you desire, giving you increased exposure and higher click-through rates.
On a daily basis, Richter7 will use bid strategies to manage your Google, Yahoo, and MSN paid search initiatives and email you weekly reports. The weekly reports include which ad groups are hitting the predetermined KPIs. Also included is monthly testing of new ad copy as part of a consistent effort to beat the existing control ad. Richter7’s Paid Search Optimization model generates an increased return on your paid search ads.