TRACKING, SCORING, REPORTING & CAMPAIGN OPTIMIZATION

These days everyone has the ability to track their website’s traffic in aggregate.
_____________________________________

However, Richter7 can help you automatically build a profile of “each of your website’s visitors” and use that data to:

• Automatically send personalized one-on-one followup emails
• Automatically send direct mail
• Automatically create personalized web pages

Lead scoring is another “trick up our sleeve.”  Lead scoring is the process used to rank one prospective buyer against another. Lead scoring will allow your sales team to know who to contact first. “Co-Dynamic Lead Scoring” goes the extra step by comparing the traditional “explicit information” (title, company size and industry), with “implicit behavioral information” (emails opened, website visits, downloads, and forms submitted), to determine the lead’s true level of interest for your offering.

For example, when combining co-dynamic lead scoring with Richter7’s automated marketing process you will be able to send your highest scored leads a personalized postcard and email inviting them to download a white paper, attend a product demonstration or some other high-value product asset. Now instead of sending every lead your expensive sales and product assets, you will send them only to leads who demonstrate a true interest in your offering.