DEVELOPMENT FOR WEB AND MOBILE DEVICES
We develop websites, microsites, landing pages, media rich banners, applications, animations, videos, etc. Yet, we're not designers or coders doing single shot websites, mobile sites or applications.
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Our focus and expertise is on the design and development of a company's full arsenal of digital assets and integrating them with databases, technologies and systems that help automate the management of your marketing campaigns, track their performance and optimizes their ROI over time.
Integration of all campaign tactics and marketing assets into a cohesive unified marketing system, that can be effectively managed and optimized, is the key to accelerating the pace of a brand adoption and maximizing ROI.
That said, each component of a campaign must go through a development phase. And though the process, budget and timeline can vary by project type, it most typically follows a path that looks like this:
- Proposal that defines goals, scope and costs based on preconceived expectations and assumptions
- Conceptual development and agreement upon the project's content, functionality and architecture
- Design the project's look and feel
- Final price quote based on the design, content, functionality and a specific scope of deliverables agreed upon
- Production of creative assets, e.g. graphics, photography, video, audio, animations, copywriting, etc.
- Production of technical framework (coding of templates and functionalities)
- Populating of final content within the technical framework
- Testing and debugging within a staging environment
- Launch and integrate with campaign management systems
- Test and debug within the live environment