Accelerating brand adoption begins by laying a fundamentally sound strategic foundation. Human beings are big bundles of feelings and thoughts, instincts, cultural influences. All of these things converge to create what is essentially human behavior. And when brands have failed, they generally fail because they fail to recognize or address these behavioral influences in a meaningful way. Richter7 has a well-defined research based process for developing strategic brand messaging. It starts with a half-day, roll up your sleeves work session among the company’s senior leadership. Richter7 acts as the moderator and takes the group through exercises that help them think of their brand in new ways. As part of that brainstorming session, we get into the fears and aspirations of a particular target audience to see what truly is going through their mind as they’re considering that particular brand for purchase. And out of that comes a variety of messages that we wish to test against their brand. To see which one truly resonates with their target audience. Our brand modeling process defines a brand’s positioning message, persona and the kind of experience your customers are seeking. We can develop a touch point strategy that shows which communication channels you should use to cost effectively expose your brand to the right people and we can profile your target audience to help you understand who your high value prospects are and what motivates them. Do you currently have a clear profile of who your best prospects are?

Do you have a clear profile of who your best prospects are?

Yes, we have a good profile of our target >

No, we need a better understanding who our target audience is >