Here's a quick example of profiling high value prospects for one of our clients

Our client thought their primary target audience was women 18 to 55 and they asked us to validate this assumption.

Through market rsearch, we discovered this was much too broad of profile. Their highest value prospects were actually traditional moms, between 30 and 45, with two or more children, one of whom was under 10 years old. They aspired to be "hero moms" and were looking for a quick-fix solution. They were mostly non college graduates in blue collar households with incomes of 30 to 50 thousand. Armed with this clear profile, we were able to increase brand adoption by focusing more media dollars on these high value prospects.

Do you know what is driving the attitudes and behavior of your target audience?

Yes, we know what motivates them. >
No, we need to better understand what drives them >