Database Marketing

Richter7 can help your company develop a database of high value prospects and implement an automated one-to-one relationship marketing strategy that moves these prospects through the sales process. Using Co-Dynamic Lead Scoring, Richter7 can rank one prospective buyer against another based on both traditional “explicit information” (title, company size and industry), with “implicit behavioral information” (emails opened, website visits, downloads, and forms submitted), to determine the lead’s true level of interest for your offering. Once the high priority prospects are identified, Richter7 can set an automated marketing program that delivers personalized messages based on key behavioral triggers. For example, when a new lead has visited your website over three times in the same week, you can send that prospect a personalized postcard with content that matches the pages they visited. The possibilities are endless and Richter7 will assist you with devising and executing a strategy that works for your situation. Richter7’s automated marketing solution integrates with the most popular CRMs on the market, such as SalesForce.com, Microsoft Dynamics CRM, SalesLogix, Salesnet, Siebel CRM OnDemand and NetSuite.