Richter7 offers a full complement of PR services from pitching stories to the news media to planning and managing events to helping companies handle a corporate crisis that is threatening to hurt their brand image. A national company based in southern California had a product that they wanted to get national publicity for. So we saw that in product there were several ideas that were actually correlating with topics that were making national news at that time. So we pitched those angles to producers and the ideas resonated with the national TV shows. In fact the Early Show with CBS said that they wanted the company spokesperson on there. We had the spokesperson and then several of the products of the company on the plaza. And they did a 4 ½ minute piece on the entire product and the topic that we pitched. While we were there, we also got publicity with ABC’s The View and then publicity in publications like The New York Times and Wall Street Journal. The companies Richter7 represents typically fit into one of three categories. Companies from the western U.S. who are looking for national media exposure from New York media outlets. Or companies who are looking for local publicity blitzes in western U.S. markets or businesses with an ongoing need for a wide variety of PR services. Services like event management, corporate literature and videos, investor relations, employee communications, crisis communications and, of course, general publicity.