Meade Case Study

Meade is a Southern California based company best known for making high-end telescopes. Richter7 was hired to generate national publicity from major media outlets, most of which are based in New York.

We took Meade to New York, where we had scheduled meetings with editors and writers from many of the high profile print and broadcast media... which ultimately led to hundreds of thousands of dollars worth of media exposure. Our coup d'etat was a 4 minute news story on The Early Show. Here are the first 40 seconds of this very long and valuable segment.

Watch a little of this story as aired on The Early Show.

Enhancing your exposure through this kind of publicity is a common and effective way to accelerate brand adoption. Another brand accelerating tactic is to leverage the influence of your existing brand enthusiasts.

The success or failure of a PR effort often comes down to one thing, the message. Does it resonate or not? Obviously, all PR firms provide message recommendations. What makes Richter7 distinctive is how we arrive at our recommendations and our track record in finding story angles that resonate with news and entertainment media. Richter7 has a research-based message development process that has worked effectively for many clients. It’s the science behind the art of messaging.

If you would like to talk more specificlly about how Richter7 might be able to get your company covered in the national media, we invite you to request a phone call.