Brand Ambassador Programs

We've helped companies develop programs that engage some of their true brand believers in a dialogue with prospects. One way to do this is through an ambassador program in which those who are interested in the brand, but need reassurance from a user, are put in direct contact with a customer who is a strong advocate of the brand.

For one of our medical clients, we used search engine strategies to bring high-value prospects to our client’s website, where we urged them to let a brand user personally contact them. We collected the prospects information in a database and provided online scheduling technology that helped prospects set an appointment to be called by a brand ambassador. The live dialogue between these high-value prospects and the brand ambassadors proved to be a key accelerator of brand adoption — reducing the average sales process from 18 months to under 9 months.