CONVERSATION TRACKING AND INSIGHT REPORTING
One third of consumers are talking brands in social networks each week, and you can’t afford not to be listening to what they are saying about YOU.
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Conversation tracking is critical in order to understand how you are being represented online and gain a quantitative understanding of the reach and influence of your initiatives. However, with so many different social networks, blogs, forums and content areas, many companies have difficulty aggregating the information across all of those channels into usable, actionable information.
That’s why Richter7’s team is dedicated to tracking and reporting on your brand, industry and competitors. Insight reporting tracks the ebb and flow of conversations surrounding your brand, what social media channels and posts are generating the most buzz, evaluate the sentiment of comments being made, what words are most closely associated with your brand over time and establish ROI as it relates to brand awareness/conversation.