Work

Below is a sampling of a few recent projects. Want a little more? Click here to see our Utah's Hogle Zoo full case study.

The Bonneville Endurance Racer was one of many digital initiatives to showcase the SPEED exhibit.

Utah Museum of Fine Arts

Speed Exhibit

Speed: The Art of the Performance Automobile exhibit at the UMFA was a different sort of art exhibit that required a different approach. We shifted into overdrive (pun intended) by providing a broad range of strategic and creative elements:

Branding
Website
Public Relations (events, releases & strategy)
Apps (mobile, web, Facebook)
Online Advertising
Outdoor
Bus wraps
TV

Posters Launch Site
Launch Racer

Utah Highway Safety Office

Motorcycle Safety

The Utah Highway Safety Office has been promoting their campaign, “Drive Aware. Ride Aware.” for five years. Targeting primarily new drivers and motorcyclists, the campaign encouraged all vehicles on the road to watch out for each other and reduce the number of accidents statewide. Richter7 developed an ad campaign that was featured throughout the state of Utah. Richter7 efforts included:

Print
Outdoor
TV
Branding
Facebook Apps

Outdoor

The Macey's site redesign included an integrated CMS and user-generated content.

Macey's

Rebrand & Web Development

We're among the biggest fans of Macey's Grocery Store. This is an example of a campaign that we recently ran after a complete branding overhaul. The Macey's campaigns have included:

Research (qualitative and quantitative)
Branding
Website and landing pages
Online advertising
PR
TV
Radio
Stadium advertising

Launch Site Watch TV Spot

Utah's Hogle Zoo

Rocky Shores

Utah's Hogle Zoo is continually upgrading the guest experience. The latest addition to the Zoo is Rocky Shores, a state-of-the-art environments for seals, sea lions, brown bears, a polar bear and bald eagles. Here's a sampling of our efforts to promote this new exhibit:

Print
Outdoor
PR
TV
Radio
Branding

Posters View full Case Study