Brilliant direct mail piece

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November 18th, 2009

tv3prisoncake

While everyone else is sending 6×9 postcards as direct mail pieces, these guys sent media buyers a cake with a file baked into it to promote the TV show Prison Break.

As it says in our Brand Model message: creativity makes good things happen. Kudos to the team who came up with this.

Via Ads of the World.

2 Comments

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  • Now if someone could just apply that kind of thinking to PowerPoint presentations just imagine how awesome your next end-of-the-quarter staff meeting could be. Really cool idea. Prison Break has been off air for a while now hasn’t it?

  • David Rathbun says:

    Amen on the PowerPoint idea.

    Re: Prison Break – not sure. To be honest, I never watched the show. I’m more of a Chuck fan, myself.

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