Look at your man: Interview with the guys behind the Old Spice TV spot

February 26th, 2010

Leo Laporte (one of my favorite podcasters) got the creatives from Wieden + Kennedy on the air and interviewed them about the making of the now famous Old Spice commercial (which I blogged about earlier).

There was $100 riding on the question as to whether or not CG was used throughout the spot. C’mon. You were wondering how they made it, weren’t you?

You can watch the interview for the answer or check below the video where I’ll spill the beans.

SPOILER: Leo lost $100. The only CG element in the entire thing was the diamonds and the bottle coming up out of his hand and “Photoshopping” an element out of the final shot. Most impressive.

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