March 11th, 2010

CONGRATS to our talented team for taking home more awards at this year’s Utah ADDY Awards (for the 10th time in 12 years), than any other agency. Nice work.

More info in the press release below.

Salt Lake City, Feb. 25, 2010—Richter7, a Salt Lake City-based advertising agency, received more awards at this year’s Utah ADDY Awards than any other agency for the 10th time in 12 years. From a total of 126 awards distributed, Richter7 was awarded 48, including 15 gold, 32 silver and one judges’ choice award for its Hogle Zoo Madagascar campaign. The nearest competitor received 11 awards.

“We are thrilled to create award-winning work for such a broad range of clients,” said Dave Newbold, Richter7 president and executive creative director. “But awards are a bonus for doing our job right in the first place—that is, to sell our clients’ products and services.”

With over 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition. Concurrently across the country, local entrants vie for recognition as the very best in their markets. Local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the national ADDY Awards competition.

“Industry studies confirm award-winning advertising is about five times more likely to accomplish sales and awareness goals,” said Newbold. “Those same studies suggest there’s a very clear correlation between the ads that win awards and those that meet or exceed client goals.”

Established in 1971, Richter7 has been named Utah’s “Best of State” advertising agency for the past six years and is consistently recognized for effective advertising, public relations, online interactive and design for local, regional and national clients.

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