Fortunately, there is no legal blood sugar limit…

October 22nd, 2010

Big high five to our creative team who worked on the Apple Beer campaign currently being featured in ‘Exhibit’ on the Communication Arts website. (And on the homepage today!)

“Based on a 100-year-old German recipe, Apple Beer was first bottled in the United States in the 1960s. Although the unique soft drink has grown a loyal following over the years, many people still have the misconception that it’s some kind of apple-flavored beer. These point-of-purchase postings were designed, by Salt Lake City-based Richter7, to clear up the confusion while tying in to the heritage of the locally-bottled beverage.”

Here’s the team who worked on it: Ryan Anderson, art director/digital retoucher; Gary Sume, writer; Ryan Anderson/Gary Sume, creative directors; Dave Newbold, executive creative director; stock, photographer; Cynthia Griffin, production manager.

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