Richter7 Receives Three National ADDY Awards

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July 9th, 2011

What a great reminder of the caliber of coworkers I’m surrounded by here at the agency. A great compliment came as Richter7 was awarded three national ADDY awards for the Apple Beer campaign this year. We were fortunate to win one gold and two silver awards, which is wonderful, considering thousands of entries were made from across the country.

A lot went into the Apple Beer campaign, from setting the right, rustic mood to express the German heritage of their brand to creating the appropriate slogans to communicate the core messages. The winning Apple Beer campaign features slogans such as, “Drink every night without worrying about your friends staging an intervention,” and “Yeah, it’ll give you a buzz. If you’re Hypoglycemic.”

In all of this, we just want to continually produce work for our clients that stands out. So when we’re able to win the most total national ADDY’s in our district, we hope, more than anything, that our clients feel they are always receiving top notch work.

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