Gas prices are rising, the highest they’ve been in almost four years. Airfare is up. All this has sparked a renewed wave of news stories and predictions about the number of “Staycations” that will take place this summer and fall. Are you ready? Even Merriam-Webster now recognizes the term staycation or even better yet—a staycationer. These [...]
Are Instagram Stories right for your brand? You might see Instagram Stories as just another social media post to add to your ever-growing list of platforms you have to post to…But Stories are a unique way to connect to your audience and have only grown in popularity since released about two years ago. Instagram has reported that Stories have encouraged users to stay [...]
Walt McRoberts Named Richter7 Partner FOR IMMEDIATE RELEASE Walt McRoberts Named Richter7 Partner SALT LAKE CITY, Jan. 22, 2018 – Richter7, a Salt Lake City-based advertising and online marketing agency, has named Walt McRoberts a partner. A 13-year veteran, McRoberts has managed multi-million-dollar media campaigns across the country for numerous clients. His work garnered “media agency of the year” honors for three [...]
Salt Lake City Airport Terminal Takeover Utah is known for its world class skiing. Park City Mountain (PCM) is not only Utah’s largest resort, but one of the largest in the world. With over 7,300 acres, 300+ trails, 41 lifts, eight terrain parks, one super pipe, one mini pipe, plus many diverse ski-in/ski-out and village-adjacent lodging properties, Park City is an [...]
Richter7, a Salt Lake City-based advertising and online marketing agency, hired Brandon Thomson as a marketing analyst. Prior to Richter7, Thomson was a research analyst at Edelman Intelligence. He led a team of four analysts to research, analyze and measure public relations campaigns, communications strategies, marketing efforts and crises. His work focused mainly on specific sectors, [...]

Branding Is Essential.

November 18th, 2016
In college, I remember once sitting on a couch, watching Sports Center with a buddy of mine when an advertisement for Pizza Hut came on. Pizza Hut was the first real client I ever got to work on as a student, so I was curious to see what they put out. There was nothing inherently wrong [...]

Thinking Inside the Box

November 11th, 2016
A few weeks ago I sat through a lecture with a marketing executive who was trying to teach an audience of creative people how to “think outside the box.” Truth be told, I secretly cringe when I hear those four words. Experience has taught me, that despite popular opinion, creativity does in fact love constraint.
Richter7 Dominates ADDY Awards for 13th Time SALT LAKE CITY — Richter7 dominated the Utah ADDY awards competition, winning 15 awards, the most of any company at this year’s ceremony, sponsored by American Advertising Federation. This year marks the 13th time in the previous 15 years that Richter7 has received the top honors at the ADDY [...]


May 28th, 2015
Is it fair to judge others?  Generally not.  However, Dave Newbold, our previous president and current Executive Creative Director, was asked to do just that for the American Advertising Federation’s Northwest District ADDY Awards in late April.  Technically, he was judging advertising, not people – thankfully. The work he was judging included the recent ADDY winners [...]
I’ve collected quotations, thoughts, inspirational tidbits on the topic of advertising for almost four decades, even though I’m only 29. I have multiple, hanging file folders filled with pages extracted from ADWEEK, Ad Age, Communication Arts, Fast Company, Inc, The Wall Street Journal, Creativity, Graphis and other publications over the years.  Shhh, don’t tell my previous [...]