Updates on the Richter7 Front

April 17th, 2010

Richter7 Dominates 5-State District ADDY Awards

After a successful run at the local ADDY awards, we’ve gone on to bigger and better things at the district-level competition. Congrats to the Richter7 creative team!

See the following press release for more details.

Salt Lake City—Richter7 dominated this year’s five-state ADDY awards competition, winning 22 awards. The next highest Utah advertising agency won three awards. From 133 total entrants, Richter7 won seven gold and 15 silver and for its Hogle Zoo, Utah Healthy Marriage Initiative, 360 Electrical and Wood Revival advertising campaigns.

“Winning awards at this level speaks volumes about effectiveness and creativity for wide range of clients,” said Dave Newbold, Richter7 president and executive creative director. “We’ve always considered awards as just a bonus for doing the job right, which is to sell clients’ products and services.”

The American Advertising Federation’s District 12 includes advertising agencies in Utah, Colorado, Arizona, New Mexico and Wyoming. The winning campaigns will now advance to its national conference, where winners will be announced June 12 in Orlando.

With more than 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition. Concurrently across the country, local entrants vie for recognition as the very best in their markets. Local winners compete against other winners in one of 14 district competitions. District winners are then judged at the national ADDY Awards competition.

“Studies show award-winning advertising is five times more likely to accomplish sales goals,” said Newbold. “That tells us there is a very clear correlation between ads that win awards and those that effectively sell products and services.”

Established in 1971, Richter7 has been named Utah’s “Best of State” advertising agency for the past six years and is consistently recognized for effective advertising, public relations, online interactive and design for local, regional and national clients.

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Richter7 Names New Social Media Manager

Evin Catlett has been named to lead all client and agency social media initiatives. A New York City transplant hired in 2009, Evin works with clients such as USANA, Utah Healthy Marriage Initiative, Ultradent and Dairy Farmers of Utah.

“In this new role, Evin will oversee all agency and client social media endeavors, growing the digital facets of each client’s business,” said Tim Brown, Richter7 partner. “Her persistence, expertise and dedication to client success have led to her promotion as social media manager.”



A Brief Highlight on New PM, Steve Nielsen

Steve comes to Richter7 with 12 years of experience developing websites, applications, email campaigns, and providing metrics and reporting strategies for a variety of media. His primary focus will be on clients such as Zions Bank, Park City Chamber and ResMed.

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