Richter7 Weekly Retro

May 2nd, 2010

A quick rundown of some of this week’s highlights…

  1. We’ve all been watching the growth of online advertising, and while it still may be significantly less than that of traditional media, online advertising revenues jumped almost 15% in this year’s first quarter (albeit, slightly lower than Q4 of ’09 due to AOL’s struggles.) Below is a chart that shows the growth of online advertising since the beginning of 2009. This lends even more strength to the case for integrated marketing strategies, something we have been pushing at Richter7 for some time now. With online ads taking an increased share-of-voice, and consumers’ time online only increasing, we need to continue thinking of ways to integrate online, traditional, social and pr strategies to see the greatest results. For more info, check out TechCrunch’s article:

    Image Courtesy of TechCrunch

  2. Something we’ll want to stay tuned for (no pun intended…) in the upcoming weeks is Google’s entrance into the television arena, which should be announced at their developer event in San Fran on May 19th and 20th. There, it’s expected that Google will unveil their Android-based television software. For the WSJ’s full article, visit:
  3. A common debate is how much CEO’s and other high-level execs should be involved in social media, something that often can only be determined on a case-by-case basis. brought up the question yesterday of judge’s involvement in the social space. In fact, they point out that the judiciary is the only branch of the federal government that has virtually no social media presence. At the heart of the argument is that every contribution on social platforms could be reviewed for hints of bias, corruption, favoritism, etc. For some more compelling arguments from those in the legal profession, check out:
  4. Lastly, this week’s winner for the most pointless new app goes to the “Magic Window.” This new app for the iPad allows users to choose from 10 scenic vistas that include sunsets, mountains, ocean, etc., helping turn a drab office space into something more inspirational. While I’m sure the graphics are stunning in person, it’s still reminiscent of the “Christmas Yule Log” DVD you can put on your TV to replicate a roaring fire, complete with crackling and popping. If you’re still interested, see more at:

    Image Courtesy of Mashable

That’s all for this week!

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