Richter7 Awards $1000 to 2010 Public Relations Student of the Year

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May 3rd, 2010

 

Richter7 awarded Utah State University senior Courtney Lewis its 2010 $1,000 PR Student of the Year award last week. The seventh annual scholarship recognizes one Utah university student who demonstrates superior skill in communication and public relations.

“This is a great opportunity to further Utah students’ education with a sizeable cash award for them,” said Tim Brown, Richter7 partner. “Utah’s oldest award of its kind, the Richter7 PR Student of the Year program gives future professionals first-hand strategic planning and presentation experience as they prepare to enter the public relations field.”

Lewis was selected for her professionalism, academic record and aptitude for success in public relations as demonstrated through a written case study and oral presentation.

“I absolutely loved the structure of this competition,” said Lewis, a USU public relations major. “The initial application gave me reason to complete a portfolio piece. The actual presentation portion based on a mock scenario was exciting and realistic.”

Award finalists from USU, Brigham Young University, Utah Valley University and Weber State University were asked, in part, to generate a hypothetical public relations plan with objectives, key messages, strategies, tactics and social media, which they presented to the Richter7 judges.

“We are so pleased to be represented by two outstanding USU students for the Richter7 PR Student of the Year award this year,” said Troy Oldham, USU lecturer in the Journalism and Communication Department. “Courtney is a leader and a great example of someone who brings a sense of purpose to everything she does.”

In addition to her studies, Lewis is the president of the USU Public Relations Student Society of America chapter and works part-time as a media relations assistant for the Caine College of the Arts.

“I am so grateful Richter7 hosts this annual competition,” she said. “It gives PR students across the state a fantastic opportunity to present an original campaign before a panel of leading experts in the field.”

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