In the book Visual Literacy by Richard Wilde, there’s an exercise that I have had our creative department – and other groups (including a group of Boy Scouts recently) – try to tackle. I hand everyone an identical page with five rows of six circles. The challenge? In three minutes, turn as many of the […]

Nary has a week gone by without someone asking me, “What does the name Richter7 mean?”  “Why did you select that name?”   “Does it have anything to do with the Richter scale?”
Here’s the answer.  Yes, it does have something to do with the Richter scale.  Richter7 is a metaphor for moving and shaking, for breaking […]

(This is part two of a two-part series on what those dwelling in haunted residences can do to better lure in unsuspecting victims. Click here for part one.)
In my previous post I discussed how the majority of individuals living in haunted residences have severely limited their target market by clinging to age-old ideas […]

We live in a time of rapid evolution. Economic models are being turned on their heads. Newspapers are folding. The music industry is being forced to change and Hollywood is sure to follow. But this change isn’t limited to media. It’s also time for your garden-variety undead person to reevaluate how they do things.
Audience: I […]

May I offer a delightful – okay, useful – array of advertising insights from the latest issue of the Journal of Advertising Research. These key points are the result of empirical studies done by a number of different teams who then submitted their findings to the publication.  Get ready, some of these will reinforce your […]

On the wall beside my desk sits a small bronze plaque. It was a gift, located in Italy, from one of my associates. On it are engraved just four words: “I am still learning.”
What’s unusual about that simple, seemingly mundane, statement is that it was spoken by the renowned Renaissance artist, Michelangelo […]