Research

The marketing industry is undergoing a dramatic transformation – from mass marketing to engagement with the individual. With the rise of new mediums, customers can share their opinions about products or services with millions of other individuals. This means that consumers are starting to trust the opinions of strangers over even the largest brands and, […]

We all know we’re supposed to keep an eye on our competitors, but how is this supposed to help you compete with–and beat the socks off–your competition?
Spying on your competition is legal and ethical. It is a time-honored tradition to determine what works and what doesn’t. As the theory goes, let competitors spend the time […]