We all know we’re supposed to keep an eye on our competitors, but how is this supposed to help you compete with–and beat the socks off–your competition?
Spying on your competition is legal and ethical. It is a time-honored tradition to determine what works and what doesn’t. As the theory goes, let competitors spend the time […]

Common Paid Search Mistake #1
Not too long ago, I lived in a cockroach-infested apartment where a transient stored his belongings in an Albertsons shopping cart outside my window and someone sawed halfway through my bike lock with a pocket knife.  For three months I paid rent hoping to find something redeeming in my new abode […]

1. Launch Social Media. Social media is a shift in how people discover, read, and share news and information and content. It’s a fusion of sociology and technology, transforming monologue into dialog. Expose your company in different types of cost-effective media such as Facebook, Twitter and blogging. Use these tools to your advantage and put […]