Social Media

Last week our chief digital officer, Craig Aramaki, was invited to be on the AAF Utah digital panel along with Jason Bangerter from Struck/Axiom, David Nibley of Rain, Ian Barkley from Transcontinental Interactive and Shawn Butler from Saxton Horne. Insights […]

Consider the last speech, college lecture, Sunday School lesson, or family reunion you attended.  What do you remember of what was said – when you weren’t dozing?
If you remember anything at all, I’m betting it was a story.  No big surprise.  Stories are more entertaining, informative and memorable than facts, figures and philosophical diatribes.  Anybody […]

Several months ago I attended a conference in San Diego where the focus was on the rise of integration – specifically, integrating your traditional and digital marketing techniques through strategic collaboration and communication. A huge emphasis was placed on spreading dollars across channels and how in order to achieve the greatest impact and see the […]

Remember in your college news-writing class when you were quizzed on all the rules in the AP Stylebook? Okay, maybe you didn’t take a news-writing class, but if you did, and you didn’t memorize the 3,000-plus entries, then you probably won’t mind hearing they’ve added a few more social media terms to the 2011 edition. […]

We wanted to share some thoughts from our PR/Social Media intern, Kylee Snelgrove. Take it away, Kylee…
As a first-time contributor to this blog, I thought it would be best to start out with a little introduction about myself. My name is Kylee Snelgrove and I am a Public Relations Intern at Richter7.  I graduate TOMORROW […]

What a last couple of days it has been! From the white iPhone to a white Royal Wedding, and from President Obama’s jabs at Donald Trump to the death of Osama bin Laden, truly, this has been a week worth following. Last week, social media platforms were on fire with the Royal Wedding- everything from […]

As the traditional ways of interacting with customers and prospects changes, no longer can we just talk TO them, now we need to talk WITH them. The importance of listening to the consumer becomes paramount and social media affords a much broader, honest, in-depth and cost effective way to really understand how your company or […]

Our social media team just launched a new application on the Park City Facebook page that allows prospective visitors to quickly learn how long it will take them to get from their destination to Park City, Utah. This application, also available is a simple and informative tool, but also an […]

I don’t know about you, but I can hardly wait until “new media” grows up and just becomes another medium.
Don’t get me wrong, I totally get the possibilities of companies being able to connect with customers on a level no one ever thought possible in the era of waiting till 10 pm to see what […]

A quick rundown of some of this week’s highlights…

We’ve all been watching the growth of online advertising, and while it still may be significantly less than that of traditional media, online advertising revenues jumped almost 15% in this year’s first quarter (albeit, slightly lower than Q4 of ’09 due to AOL’s struggles.) Below is a […]