Leo Laporte (one of my favorite podcasters) got the creatives from Wieden + Kennedy on the air and interviewed them about the making of the now famous Old Spice commercial (which I blogged about earlier).
There was $100 riding on the question as to whether or not CG was used throughout the spot. C’mon. […]

Perhaps you saw the bold move by Dove to branch into men’s products with this ad:

Old Spice responded with this:

Point to Old Spice. Why? Well, it’s a lot easier to talk to a target demographic if you’re brand is already built up around said demographic. Dove was making a huge leap from decades of speaking […]

Here’s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can […]

I’d seen this technique before, but this is the first time I’ve seen it used for something more than eye candy.

That’s the way to do it. Eye candy is great (especially if it’s the first time someone has seen it) but taking something and making it a useful tool for your customers is going […]

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Here’s the attack in all its majesty (turn up your speakers – it’s kind of quiet). I particularly like the slo-mo at the end. What do you think? Was it worth the two shop vacs, three man-hours of cleanup, two showers and a trip to the […]